The TV is also equipped with Filmmaker Mode, which is intended to preserve the intentions of directors. The set supports several flavors of high dynamic range (HDR), including Dolby Vision and incorporates Dolby Vision IQ technology, which uses HDR metadata and feedback from sensors in the TV to optimize images based on the content and changing light conditions in the room. The collapsed line view also has a clock and provides access to LG’s ThinQ dashboard for controlling compatible smart appliances.įor times when you don’t want to watch TV but want to display a pleasant background scene, the TV has a Gallery mode offering a selection of artwork that can be displayed in a virtual picture frame that looks quite convincing.Īt the heart of the 65R1 is LG's fourth-generation Alpha 9 picture processor, which draws on deep-learning algorithms to reduce motion blur and optimize image quality based on what’s happening on screen. When the screen is minimized, you can select various ambient mood lighting and sound modes, create a slideshow from pictures stored on your phone, or stream music to enjoy the TV’s built-in 100-watt, 4.2-channel speaker system, which supports virtualized Dolby Atmos surround sound. Between its screen-up “full view” and where’d-the-screen-go “zero view” positions is what LG calls the “line view” position that exposes a third of the screen. The result is a screen built to last 22 years with up to a dozen rolls a day.Īnd it’s not an all or nothing screen proposition with the 65R1.
It took LG’s engineering team three years to perfect the technology that makes it possible to “reliably and repeatedly” roll and unroll a flexible 4K panel with 8.3 million self-lit pixels made from a single sheet of glass less than 3/16ths of an inch thick. Grab the voice-enabled Magic Remote and press a button (or say the magic word) and the screen rises majestically as it unfurls from within the 63-inch-wide enclosure. To watch the 65-inch screen appear from nowhere on command is even more impressive. The gleaming metal-and-glass structure, situated on a bluff in Englewood Cliffs, NJ with views of the New York skyline, provided a fitting ultramodern backdrop to an eyes-on look at the only TV on the planet that rolls up and disappears into a low-profile cabinet when it’s not in use. The TV industry’s standard bearer of OLED TV invited members of the press to its new North American headquarters today for the official unveiling of the LG Signature OLED R (a.k.a. Oh, and you’ll also need a solid line of credit or ready access to a pile of cash ’cause this baby costs a cool hundred grand. Nope, you have to order it online and then wait for it to be hand-built in South Korea. You can’t just go out to your local Best Buy and pick it up. It’s been a long time coming but the futuristic roll-up OLED TV LG previewed at CES two-and-a-half years is finally here - with a catch.